Privacy Policy

This Privacy Policy explains how Equus Empeiria Pty Ltd (ACN 685 978 054) (we, us) collects, uses, discloses and protects your personal information when you use our website www.nadinelindblom.com (Website), our mobile application "The Liberty Herd by Nadine" (App), our memberships (the Essence of Liberty Online Academy and The Liberty Herd) and our online community (together, our Services).

We may amend this Privacy Policy from time to time. We will publish the updated version on our Website, and if we make significant changes we will let you know.

1. What information do we collect?

(a) "Personal information" is information or an opinion that identifies you or could reasonably identify you. We may collect and hold the following personal information:

(i) contact and account details, such as your name, email address, password and account or user ID;

(ii) membership details, such as the membership you hold, when you joined, your subscription and payment status and your purchase history;

(iii) community information, such as your profile name and photo, posts, comments, photos and videos you share (which may include images of you, your horse and your property), messages, reactions, points, badges, leaderboard rankings and challenge participation;

(iv) communications, such as emails and messages you send us and your marketing preferences;

(v) technical and usage information, such as your IP address, browser and device type, operating system, pages and content you view, how you interact with the Website and the App, and crash and diagnostic data;

(vi) location information, such as your approximate location (based on your IP address) and, if you choose to add yourself to our community Friends Map, the town or area you share; and

(vii) any other personal information you choose to share with us.

(b) We do not collect:

(i) or ask for sensitive information (such as health information). Please think carefully before sharing sensitive information about yourself in the community, as other members will be able to see it.

(ii) or store your full credit card or bank account details. These are collected and processed directly by our payment processors (see clause 5(b)).

2. How we collect your information

(a) We collect personal information directly from you, for example when you create an account, join a membership, post in the community, contact us or sign up to our emails.

(b) We collect some information automatically when you use the Website and the App, including through cookies and similar technologies and the analytics tools provided by our platform.

(c) A "cookie" is a small file stored on your browser or device which helps manage settings, deliver content and improve functionality. While cookies alone generally do not identify you personally, they may be linked with other information we hold about you and therefore become personal information. You can manage or disable cookies through your browser settings.

(d) We may also receive information from third parties, such as our payment processors (to confirm a payment) and the Apple App Store and Google Play (usually aggregated information about App downloads and performance).

3. Why we collect and use your information

(a) We collect and use personal information that is reasonably necessary to provide our Services and operate our business, including to:

(i) create and manage your account and provide your membership;

(ii) process payments, renewals and refunds;

(iii) operate the community, including member profiles, the Friends Map, points, leaderboards and challenges;

(iv) moderate the community, respond to reports and enforce our Membership Terms and Conditions, Community Guidelines and Terms of Use;

(v) communicate with you, including sending service messages (such as renewal reminders) and, with your consent, push notifications (which you can turn off in your device settings);

(vi) send you marketing about our Services, events and promotions (you can opt out at any time);

(vii) understand how the Website and the App are used, fix problems and improve our Services;

(viii) protect our intellectual property and the security of our Services; and

(ix) meet our legal and regulatory obligations.

4. The community

(a) The community is a shared space. Your profile name and photo, posts, comments, photos and videos, and your points and leaderboard ranking, can be seen by other members. Content in the Academy group can be seen by other Academy members.

(b) Adding yourself to the Friends Map is optional. If you do, the town or area you add, together with your profile name and photo, will be visible to other members so they can connect with you. You can remove yourself from the map at any time.

(c) Our Community Guidelines ask members not to share other members' content or personal information outside the community without permission. However, we cannot control what other members do with information you choose to share, so please only post what you are comfortable with other members seeing.

(d) We will ask for your permission before using your community content outside the community, such as in our marketing.

5. How we store and protect your information

(a) We store information electronically in secure databases, including with trusted third-party providers based in Australia and overseas. We take reasonable steps to protect your personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Your account is protected by your password, so please keep it secure.

(b) Payment information, including your credit card details, is not stored by us on our servers. Payments are processed securely via third-party payment processors: Lemon Squeezy (powered by Stripe), Stripe, PayPal, Afterpay and Google Pay. We do not collect or store your credit card or account details. When you make a payment, you are providing your information directly to the relevant payment processor, and your payment will be subject to their terms and privacy policies in addition to ours. Visit the website of the relevant payment processor for more information on how your payment information is collected and stored.

(c) No method of transmitting or storing information over the internet is completely secure. Any transmission of personal information is at your own risk.

(d) Our Website and App may contain links to third-party websites and services, such as social media and podcast platforms. We are not responsible for the content or privacy practices of those websites and services.

6. How long we keep your information and deleting your account

(a) We keep personal information for as long as your account is active and as long as reasonably necessary for the purposes set out in this Privacy Policy, including to meet our tax, accounting and other legal obligations. When we no longer need it, we take reasonable steps to delete or de-identify it.

(b) You can delete your account at any time through the App or by emailing us. When you delete your account, we will delete or de-identify your personal information, except where we need to keep it to meet legal obligations (such as payment and tax records), resolve disputes or enforce our terms. Your community posts may be removed or de-identified.

7. Disclosure to third parties

(a) We do not sell your personal information.

(b) We may disclose personal information to third parties we engage to help us provide our Services, including our platform provider, payment processors, email and marketing service providers, analytics providers, information technology support and professional advisors. We require these providers to protect your information and only use it to provide services to us.

(c) We may also disclose personal information where required or authorised by law, to protect our legal rights or the safety of others, or to a buyer or successor if our business (or part of it) is sold or restructured.

(d) We may use your personal information to tell you about our Services, upcoming promotions and events, or other opportunities that may interest you. If you do not want to receive direct marketing communications, you can unsubscribe using the link in any marketing email or contact us using the details below. If you opt out, we may still contact you about your account or membership.

8. Overseas disclosure

(a) Your personal information may be stored or processed overseas, including in countries where our service providers (such as Kajabi, Stripe, PayPal, Afterpay and Google) or their data centres are located. These countries are likely to include the United States, European Union member states and other countries. We take reasonable care in selecting reputable service providers.

9. Access and correction

(a) You are entitled to request access to the personal information we hold about you. To request access, please contact us using the details below.

(b) If you consider any personal information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, you are entitled to request that we correct it. You can also update most of your account details yourself through your account settings.

(c) We may decline your request to access or correct your personal information in certain circumstances permitted by law. If we do, we will tell you why in writing.

10. Complaints

(a) If you have a complaint about how we have handled your personal information, please contact us using the details below.

(b) We will consider all complaints and may ask you for further information to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Additional rights for individuals in the European Union and United Kingdom

(a) If you are located in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) may apply to your personal information.

(b) Legal basis for processing: we process your personal information based on one or more of the following legal grounds:

(i) Consent: where you have given clear permission for us to process your data for a specific purpose;

(ii) Contract: where processing is necessary to provide our Services or perform our obligations to you;

(iii) Legal obligation: where we are required to comply with laws; and

(iv) Legitimate interests: where processing is necessary for our legitimate business interests and does not override your rights and freedoms.

(c) Your rights under the GDPR: in addition to the rights set out in this Privacy Policy, you have the following rights (subject to certain conditions and exceptions):

(i) the right to object to, or restrict, certain types of processing;

(ii) the right to withdraw your consent at any time, where we rely on consent;

(iii) the right to data portability;

(iv) the right to request correction or erasure of your personal data; and

(v) the right to lodge a complaint with a supervisory authority in the country where you live or work.

(d) International transfers: we are located in Australia and use third-party service providers who store and process data outside the EU and UK. Where your personal information is transferred outside the EU or UK, we take reasonable steps to ensure it is protected through appropriate safeguards, such as contractual terms consistent with the GDPR or equivalent measures.

12. Individuals in other countries

(a) If you live in another country or state (for example, California in the United States), you may have additional rights under local privacy laws. Please contact us using the details below if you would like to exercise those rights and we will respond in accordance with the law that applies.

13. Children

(a) Our Services are intended for people aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has provided us with personal information, please contact us and we will take steps to delete it.

14. Contact us

(a) If you have any questions, would like to access or correct your personal information, or have a complaint about our privacy practices, please contact us by email at: [email protected]